Step-by-step setup page
Lead follow-up system to fix missed calls, slow replies, and lost leads
If you’re missing leads because you can’t respond fast enough, this system fixes that automatically.
GoHighLevel (14-day free trial, then $97/month + usage for messages and calls)
Set it up once, then it runs on its own. Follow the steps below
Here’s how it works
Capture the lead. Reply instantly. Follow up automatically. That’s it.
Missed calls → instant text back
If you miss a call, a text goes out immediately so the lead can reply straight away.
Slow replies → instant response
New enquiries get a reply straight away, even if you’re busy, unavailable, or away from your phone.
No follow-up → automatic reminders
If someone doesn’t respond, the system keeps the conversation moving until they do or drop out.
Each part works differently: missed calls trigger from your phone system, instant replies trigger from forms or messages, and follow-up triggers when someone doesn’t reply. Same result (a message), but different triggers inside GoHighLevel.
Set this up in one system
You can patch tools together, but it’s much easier to run missed calls, replies, and follow-up in one place. This replaces missed call handling, texting, and follow-up tools in one system.
Once this is set up, every missed call or new enquiry gets an instant response and automatic follow-up without you needing to do anything.
14-day free trial, then $97/month.
The base plan starts at $97/month, but like most CRM platforms, messaging and call usage are charged separately based on how much you use.
If you want a full breakdown of those additional costs, this guide on GoHighLevel hidden costs explains what to expect.
Set this up in GoHighLevel
Open GoHighLevel in another tab, then follow the steps below as you go.
1. Add a phone number
Go to Settings → Phone Numbers → Add Number and buy or connect a number inside your sub-account.
2. Turn on Missed Call Text Back
Go to Settings → Phone Numbers → click your number → Voicemail & Missed Call Text Back → enable it.
Make sure SMS is enabled on the number or this won’t send.
3. Write a short message
Click Customise and add a simple message like: “Hi, sorry we missed your call. What can we help you with?” Keep it short so people actually reply.
4. Set up instant reply for new enquiries
Go to Automation → Workflows → Create Workflow → choose Trigger: Form Submitted → select your form → add Send SMS.
If you don’t select a form, this won’t trigger.
5. Add follow-up
Add a Wait step (1–2 hours), then another SMS so leads don’t go cold if they do not reply.
This is enough to start. You don’t need anything else right now.
What happens next
Once you’ve set this up, you don’t need anything else to start. The rest (advanced workflows, extra automation, etc.) can come later once this basic system is working. Most businesses stop losing leads as soon as this is in place.
Optional: deeper setup guide