GoHighLevel pricing plans are the same globally (shown in USD), but UK and US users may experience different total costs depending on taxes, currency conversion, and SMS/phone usage.
If you’re comparing all in one CRM and automation platforms, GoHighLevel pricing is probably one of the first things you want to understand. Not just the numbers, but whether the cost actually makes sense for your business.
This guide breaks down:
- GoHighLevel pricing plans
- What you actually get at each level
- UK vs US considerations
- Who it’s worth it for (and who should avoid it)
No fluff. No hype.
You can check the latest GoHighLevel pricing and plans directly on the official website here.
What is GoHighLevel?
GoHighLevel is an all-in-one CRM and automation platform designed mainly for agencies, consultants, and service businesses.
It combines tools that usually require multiple subscriptions, including:
- CRM and pipeline management
- Email and SMS automation
- Funnels and landing pages
- Appointment booking
- Client communication inbox
Because it replaces several tools, pricing needs to be looked at in context, not in isolation.
GoHighLevel Pricing Overview
GoHighLevel pricing is subscription-based, billed monthly.
Current GoHighLevel pricing plans
- Single account
- CRM and pipelines
- Email and SMS automation
- Funnels and forms
- Booking calendars
- Basic reporting
- Unlimited sub-accounts
- Client management
- Advanced automations
- Agency-level workflows
- Ideal for agencies or consultants managing multiple clients
Agency Pro / SaaS Mode – $497/month
- Everything in Unlimited
- SaaS mode (resell your own software)
- Branded client dashboards
- Advanced reporting and control
Pricing occasionally changes, so always verify before signing up.
| Plan | Price (Monthly) | Best For | Link |
|---|---|---|---|
| Starter | $97/month | Solo businesses & consultants | Check pricing |
| Unlimited | $297/month | Agencies managing multiple clients | View plans |
| Pro | $497/month | SaaS mode & white-label reselling | See details |
GoHighLevel Pricing, UK & US
The base pricing is the same globally, but there are a few UK-specific things to be aware of.
Currency and VAT
- Pricing is shown in USD
- UK users may need to account for VAT depending on billing setup
- Most agencies treat it as a business expense
SMS and phone numbers
- UK SMS and call rates differ from US rates
- You’ll need UK numbers for local clients
- Costs depend on usage, not just the plan
The platform itself works well in the UK, but messaging costs should be factored in.
Is GoHighLevel Worth $97 per Month?
The $97 plan makes sense if:
- You are a solo operator or consultant
- You want one system instead of juggling tools
- You’re comfortable learning a powerful platform
It does not make sense if:
- You only want basic email newsletters
- You hate learning software
- You don’t need automation or CRM features
For many users, the $97 plan replaces:
- Email marketing software
- Appointment booking tools
- Simple CRM tools
That’s where the value comes from.
Is GoHighLevel Worth $297 or $497 per Month?
This is where GoHighLevel becomes powerful.
The higher plans are worth it if you:
- Run a marketing agency
- Manage multiple clients
- Offer automation or CRM as part of your service
- Want everything under one roof
At this level, GoHighLevel often replaces:
- HubSpot
- ActiveCampaign
- Zapier
- Call tracking tools
- Funnel builders
If you’re managing clients, $297–$497/month is often cheaper than stacking multiple tools.
GoHighLevel Pricing vs Alternatives
Many UK agencies use GoHighLevel as an alternative to HubSpot due to lower monthly costs. Compared to other platforms:
- HubSpot can cost significantly more as you scale
- ActiveCampaign + CRM + booking tools often exceed $200/month combined
- Zapier workflows add hidden costs over time
GoHighLevel is not the cheapest tool, but it’s competitively priced for what it replaces.
Who Should NOT Use GoHighLevel?
GoHighLevel is probably not right for you if:
- You only need email newsletters
- You’re a hobby blogger
- You want something extremely simple
- You don’t plan to automate or manage leads
It’s a powerful tool, and that power comes with complexity.
Final Verdict, Is GoHighLevel Pricing Worth It?
Yes, GoHighLevel pricing is worth it if you need an all-in-one system and will actually use it.
It’s especially strong for:
- Agencies
- Consultants
- Service businesses
- Anyone managing leads and follow-ups at scale
If you just want simple email marketing, it’s overkill.
If you want control, automation, and fewer tools, it’s hard to beat.
See the latest GoHighLevel pricing and plans
Conclusion
GoHighLevel is not the cheapest platform on the market, but it’s one of the most powerful all-in-one systems if you need CRM, funnels, automation, booking, and lead follow-up in one place.
If you’re a solo business owner, the $97/month Starter plan can be worth it if you actually use the automation features. If you’re an agency managing multiple clients, the $297/month Unlimited plan is where GoHighLevel starts to make the most sense.
Overall, GoHighLevel pricing is worth it for businesses that want to replace multiple tools with one platform and improve lead conversion through automation.
Check the latest GoHighLevel pricing and plans here.
Frequently Asked Questions (FAQ)
Does GoHighLevel offer a free trial?
Yes, GoHighLevel usually offers a free trial so you can test the platform before paying. Trial availability can change, so it’s best to check the official site for the latest offer.
Is GoHighLevel available in the UK?
Yes, GoHighLevel works in the UK. However, pricing is shown in USD and SMS/phone number costs may differ depending on UK usage.
Can I cancel GoHighLevel anytime?
GoHighLevel plans are subscription-based, and most users can cancel at any time. Always double-check the cancellation terms during signup.
Does GoHighLevel include email and SMS marketing?
Yes, GoHighLevel includes email and SMS automation features, but SMS usage may come with additional charges depending on how many messages you send.
Is GoHighLevel worth it for small businesses?
It can be, but it depends. If you only need basic email marketing, it may be overkill. If you need lead tracking, automation, booking, and follow-up in one system, it’s often worth the cost.