The Coaching Masters Alternative: Build the Same System for $97/Month?
The Coaching Masters isn’t just a course. It also includes a platform that many members pay for monthly. That’s where the $347/month comes in, and it’s what most people don’t fully understand before joining.
Most people join The Coaching Masters thinking they’re buying coaching.
What they’re actually paying for is a system they don’t own.
Funnels, follow-ups, booking pages, client tracking. That’s what’s really doing the work behind the scenes.
Once you understand that, the question changes.
It’s no longer “is the program worth it?”
It becomes:
How The Coaching Masters Pricing Actually Works
The Coaching Masters pricing isn’t just a simple monthly subscription.
It works in two stages.
First, you pay an upfront fee to join the program. This gives you access to the training, certifications, and the core coaching system.
During that period, you also get access to the website, funnels, and backend tools needed to run your coaching business.
Then, if you want to continue using that system long-term, you move onto an ongoing monthly fee.
That’s where the $347/month comes in.
So you’re not just paying for coaching.
You’re paying to:
- learn the system
- use the system
- and then continue running your business inside that system
Quick Summary
✔ You can replace The Coaching Masters system for around $97/month
You’re not replacing the coaching, you’re replacing the infrastructure behind it.
✔ The real value is the backend system
Funnels, CRM, follow-ups, and pipelines. That’s what makes it work.
✔ GoHighLevel is the closest all-in-one alternative
It combines multiple tools into one system, which is why the cost is lower.
✔ This works best if you want control and scalability
You own your system instead of relying on a program.
✔ This is not ideal if you want simplicity
If you don’t want to build anything, a structured program will feel easier.
Can you build the same system yourself for $97/month and keep full control?
If you want to see the exact system most people rebuild, you can test it here
What You’re Actually Getting With The Coaching Masters
The Coaching Masters gives you a structured way to run a coaching business.
You follow a process:
- attract leads
- book calls
- close clients
- manage them
What most people don’t see is that this process runs on a backend system.
That system includes:
- landing pages
- booking calendars
- automated follow-ups
- client pipelines
That’s the real engine.
If you want a full breakdown of the plans, see GoHighLevel Pricing Explained.If you’re trying to understand how CRM systems work in service businesses, this breakdown explains it clearly.
The $97/Month Alternative (What You’re Rebuilding)
If you step outside a program, you need to recreate that system yourself.
At a minimum, you need:
• A funnel to capture leads
• A CRM to track them
• Automation for follow-ups
• A booking system for calls
Most people try to piece this together using multiple tools.
That’s where things break.
If you want a full breakdown of the plans, see GoHighLevel Pricing Explained.
Cost Comparison: Program vs System
| System | Cost | What You’re Paying For |
|---|---|---|
| Coaching program | £2000–£5000+ | Structure + done-for-you system |
| Separate tools | £150–£300/month | Flexibility but fragmented |
| All-in-one system | ~$97/month | Full system ownership |
Most people assume the program is expensive because of “coaching.”
In reality, you’re paying for convenience and a pre-built system.
The Real Cost (What the $97/month Doesn’t Include)
learn the system
use the system
The $97/month plan covers the core system, but there are a couple of usage-based costs to be aware of.
The main one is SMS.
If you’re sending reminders or follow-ups, you pay per message. In the UK or US, this usually works out at a few pence or cents per text depending on volume.
Email works similarly. Basic sending is included, but larger campaigns or higher volume may require an external email service.
If you run webinars, you may also need a separate tool or integration depending on how advanced your setup is.
None of these costs are unique to this platform. You’d pay for them with any system.
The difference is you’re still building a complete backend for a fraction of what most coaching programs cost upfront.
If you want a full breakdown, see GoHighLevel Hidden Costs.
What This System Actually Looks Like (Side-by-Side)
Inside The Coaching Masters, your flow is guided.
You’re told what to do at each step.
When you rebuild it yourself, the structure is almost identical. You just control it.
Here’s a simple example.
A potential client clicks your link and lands on your booking page.
They schedule a call.
From that point:
• They receive a confirmation email instantly
• A reminder is sent before the call
• If they don’t show, they’re prompted to rebook
At the same time:
• They appear in your pipeline as a new lead
• You track their progress from booking to closing
• You manage everything in one dashboard
This is the same system logic used inside most coaching programs.
The difference is ownership.
The Key Difference: Convenience vs Control
The Coaching Masters gives you a system that’s already built.
That’s why it feels easy.
But you don’t control it.
When you build your own system:
You keep:
- your data
- your funnels
- your workflows
This matters more as you grow.
If you’ve read your GoHighLevel pricing explained article, you’ll already know the pricing isn’t the real decision point.
It’s whether you need control.
When This Alternative Makes Sense
This approach works best if:
✔ You want to scale beyond a few clients
✔ You want to customise your funnel
✔ You don’t want to rely on a program ecosystem
✔ You’re thinking long-term, not quick wins
When You Should Avoid This
This is not the right move for everyone.
Avoid this if:
• You want step-by-step guidance
• You don’t want to deal with setup
• You prefer structure over flexibility
• You only want a simple side income
There is a learning curve.
Especially if you’ve only used basic tools before.
That’s because you’re replacing multiple systems at once.
Do you want a done-for-you system, or one you fully own?
If you want ownership and scalability
What You’re Really Building (Simple Breakdown)
Instead of relying on a program dashboard, you’re building your own system:
| Part of the System | What It Actually Does |
|---|---|
| Funnel | A page where people land and enter their details or book a call |
| CRM | A dashboard that shows who your leads are and where they are in the process |
| Automation | Sends emails and texts so you don’t have to manually follow up |
| Calendar | Lets people book calls with you automatically |
| Payments | Takes payment once someone decides to work with you |
Downsides You Should Know
This isn’t a perfect replacement.
- Setup time
You’ll need to build your first funnel and pipeline yourself. - Learning curve
It takes time to understand how everything connects. - Interface limitations
Tools like GoHighLevel prioritise function over simplicity.
This is the trade-off for flexibility.
If you want something plug-and-play, a program will feel easier.
Final Verdict: Is This a Real Coaching Masters Alternative?
Yes, but it’s not a shortcut.
It’s a different approach.
The Coaching Masters gives you:
- structure
- guidance
- simplicity
Building your own system gives you:
- control
- scalability
- lower long-term cost
Most businesses eventually move toward owning their system.
The only question is when.
If you’d rather build a system you control instead of relying on one:
FAQ
Is this better than The Coaching Masters?
It depends on your goal. If you want simplicity, the program wins. If you want control and scalability, building your own system is better.
Can beginners use this setup?
Yes, but expect a learning curve. It becomes easier once the system is set up.
Do I need multiple tools?
No. An all-in-one platform can replace several tools and simplify your setup.
How long does it take to build?
You can build a basic version in a few days, then improve it over time.
Suggested Reads
If you’re still deciding how to build your setup, these will help you go deeper:
GoHighLevel pricing explained – full breakdown of plans and what you actually get
GoHighLevel hidden costs – understand SMS, email, and real monthly usage costs
Coaching website templates that convert – see real coaching funnel examples