If you are researching Coaching Masters pricing, you have probably noticed that no figure appears on the main website. You join the platform, explore the training and the real cost is only revealed later, either on a call or inside a live webinar.
This article covers what Coaching Masters pricing actually looks like at each stage, what you get for the money, and what the same tools cost if you access them independently. The figures referenced here are taken from a live Coaching Masters webinar presented by Lewis Taylor in September 2025. Pricing may have changed since then and you should verify current figures directly with The Coaching Masters before making any decisions.
Key Takeaways
- Entry to CoachApp starts at $9.99 per month, which gives access to training and community
- The full business system was presented at $347 per month or £10,000 for lifetime access in a September 2025 webinar
- The webinar used a $1,612/month tool stack comparison to justify that price
- Every tool shown in that comparison is included in GoHighLevel, which starts at $97 per month
- The difference between $347/month and $97/month is $250 every month, or $3,000 per year
How the Pricing is Structured
Coaching Masters pricing works in layers. Most people encounter it this way:
The first layer is CoachApp at $9.99 per month or $67 for lifetime access. This gives you self-study certifications, community access, CoachBot AI and basic business training. It is the entry point and it is genuinely low cost.
The second layer is the full program, which includes accredited courses, live workshops, business system tools, funnels, CRM and automation. This is where the pricing changes significantly and where most people searching for Coaching Masters pricing are trying to get to.
The third layer is the ongoing monthly cost of running your coaching business inside their platform once you are set up and active.
Understanding all three layers before you commit is the point of this article.
What the Full System Actually Costs
In a hosted live webinar in September 2025, Coaching Masters founder Lewis Taylor presented the full investment as two options:
- £10,000 for lifetime access
- $347 per month for as long as you need it
That monthly figure is what most members who go through the full program end up paying to keep their business system running. It covers the funnels, CRM, automation, website, booking system and client management tools that are built into the platform.
For a full breakdown of what that system includes, see the Coaching Masters review.
The Tool Stack Comparison They Use to Justify the Price
In the same live webinar, a slide was presented showing the individual cost of each tool the platform replaces. This is the comparison that was shown:
| Tool | Monthly Cost |
|---|---|
| CRM and pipeline management | $99 |
| Unlimited sales funnels | $297 |
| Website builder | $29 |
| Surveys and forms | $49 |
| Email marketing | $99 |
| 2-way SMS marketing | $99 |
| Booking and appointments | $29 |
| Workflow automations | $169 |
| Courses and products | $99 |
| Call tracking | $49 |
| Reputation management | $159 |
| Tracking and analytics | $299 |
| Communities | $89 |
| Document signing | $47 |
| Total | $1,612/month |
The slide made the case that the industry charges $1,612 per month for these tools separately, making $347 per month look like strong value by comparison.
That argument holds up. Running all of those tools individually would cost significantly more.
But there is something the slide does not mention.
Every Tool on That Slide Is Included in GoHighLevel
The tools listed in that comparison, CRM, funnels, website builder, forms, email marketing, SMS, booking, automations, courses, call tracking, reputation management, communities and document signing, are all included in GoHighLevel.
GoHighLevel is an all-in-one marketing and CRM platform used by businesses and agencies worldwide. It is publicly priced at:
- Starter plan: $97 per month — covers a single business with all core tools
- Unlimited plan: $297 per month — unlimited contacts, unlimited sub-accounts
The Coaching Masters full system is $347 per month. GoHighLevel Unlimited, which includes everything on that slide, is $297 per month. The Starter plan, which covers everything most solo coaches need, is $97 per month.
That is a difference of $250 per month on the Starter plan. Over a year that is $3,000.
For a full UK cost breakdown see the GoHighLevel UK Pricing guide.
What You Are Actually Paying For
This is the important distinction. The Coaching Masters is not just selling you the tools. The $347 per month covers:
- Accredited coaching certifications from five governing bodies including ICF
- 15 optional weekly live workshops
- Monthly live sessions with founders Lewis and Liam
- Community access and accountability structures
- White label rights to resell their 27-part course
- The business system tools including funnels, CRM and automation
GoHighLevel at $97 per month gives you the tools only. No coaching certification, no live workshops, no community and no structured business training.
The question is not which is cheaper. The question is whether the training, certification and community are worth an additional $250 per month to you specifically.
If your goal is coaching certification and structured guidance, the Coaching Masters program has genuine value beyond the tools. If you already understand how to run your business and primarily need the technology to do it, GoHighLevel gives you the same tool stack for significantly less.
The Hidden Cost Most People Miss
The pricing structure means most people do not see the full monthly cost at the start. You join CoachApp for $9.99, progress through the training and the full investment is introduced later in the journey.
By the time the $347 per month figure is presented, you have already invested time in the platform, built some familiarity with the tools and started to see yourself inside the ecosystem. That is not an accident. It is how the funnel is designed.
That is not a criticism. It is a standard funnel model used across the industry. But it is worth understanding before you go in, so you are making the decision with full information rather than after you are already embedded in the system.
Once your funnels, contacts and workflows are built inside the platform, switching becomes more complicated. That is another reason to understand the cost structure at the start rather than after you are set up.
| Coaching Masters | GoHighLevel Starter | |
|---|---|---|
| Monthly cost | $347 | $97 |
| CRM and pipelines | Yes | Yes |
| Funnels and websites | Yes | Yes |
| Email and SMS marketing | Yes | Yes |
| Booking and automations | Yes | Yes |
| Reputation management | Yes | Yes |
| Coaching certification | Yes | No |
| Live workshops | Yes | No |
| Community and accountability | Yes | No |
| White label course rights | Yes | No |
The tools are equivalent. The difference is the training, certification and community that come with the Coaching Masters program.
Who Should Pay the Coaching Masters Price
The $347 per month makes sense if you are starting from scratch, want accredited certification, value live weekly workshops and want a structured community around you as you build. The program delivers all of that and the tools are included as part of the package.
It does not make sense if you are already clear on your coaching offer, already have or do not need formal certification, and primarily want the technology to run your business. In that case GoHighLevel gives you the same tool stack at a fraction of the cost.
Many people who have been inside the Coaching Masters program for six months or more, have their certification and have built their initial client base, move to GoHighLevel independently at that point. They take the skills and the contacts they built and run their ongoing business on a platform that costs significantly less per month.
If you are at that stage or considering it, the GoHighLevel free trial lets you see the full platform before making any decisions.
Verdict: Is the Coaching Masters Price Worth It?
For the right person at the right stage, yes. The accreditations, live workshops, community and structured training path have real value that goes beyond the tools themselves. If you are starting from scratch and want certification and guidance, $347 per month for everything bundled together is not unreasonable.
But if you are paying $347 per month primarily for the technology to run your business, and the training phase is behind you, that monthly cost is worth reassessing. The same tools are available for $97 per month and the difference compounds quickly over time.
The most important thing is making that decision with full information, which is exactly why Coaching Masters pricing is not shown upfront and why so many people search for it before committing.
FAQ
How much does The Coaching Masters cost?
Entry via CoachApp starts at $9.99 per month. The full business system, based on pricing presented in a September 2025 live webinar, was offered at $347 per month or £10,000 for lifetime access. Verify current pricing directly with The Coaching Masters as figures may have changed.
Why is Coaching Masters pricing not shown on the website?
The program uses a funnel model where you join the platform first and pricing is introduced later, either on a sales call or inside a webinar. This is standard practice for programs at this price point.
What tools does the Coaching Masters platform include?
The full system includes CRM and pipeline management, unlimited funnels, website builder, email and SMS marketing, booking and appointments, workflow automations, courses, call tracking, reputation management, communities and document signing.
Can I get the same tools for less?
Yes. GoHighLevel includes all of the same core tools and starts at $97 per month for the Starter plan or $297 per month for the Unlimited plan. It does not include coaching certification, live workshops or community access.
Is the Coaching Masters worth the monthly cost?
It depends on whether you need the training and certification alongside the tools. If you primarily need the technology, GoHighLevel is significantly cheaper. If you want structured coaching education, community and accreditation bundled with the tools, the Coaching Masters program has value beyond the price comparison.
What happens if I want to leave after building my business inside the platform?
Your contacts, funnels and workflows are all inside their ecosystem which makes switching more complicated once you are set up. This is worth factoring into your decision before you commit.
Suggested Reads
Is The Coaching Masters Worth It → Detailed verdict for beginners
Coaching Masters Review → Full honest breakdown of what you get inside the program
GoHighLevel UK Pricing (2026) → What the same tools cost when you access them directly
GoHighLevel Hidden Costs (2026) → Full breakdown of usage-based charges before you commit
GoHighLevel Free Trial → Test the full platform for 14 days before making any decisions
This article is an independent review and is not affiliated with or endorsed by The Coaching Masters. Pricing figures referenced are based on information presented in a publicly hosted Coaching Masters live webinar in September 2025 and may have changed. Always verify current pricing directly with The Coaching Masters before making any decisions.