Most people don’t fully understand The Coaching Masters pricing until they’re already halfway through the funnel.
You see an entry fee.
Then a monthly cost.
Then a promise of building a coaching business.
But what you’re actually paying for is something very different.
You’re not just buying coaching.
You’re buying a pre-built system + training bundled together.
And once you understand that, the pricing starts to make a lot more sense.
-or a lot less.
Quick Summary
✔ The Coaching Masters is not just a course
You’re paying for training plus a built-in business system (funnels, CRM, automation).
✔ There’s an upfront cost and a monthly fee
Typically around £2,000+ to join, plus ~$347/month ongoing.
✔ Most of the value is in convenience
You’re paying to avoid building the system yourself.
✔ This works best for beginners
If you want structure and guidance without figuring things out.
✔ It’s not ideal if you want control
You’re building your business inside their ecosystem, not your own.
What System You’re Actually Getting
Most businesses get this wrong.
They think they’re paying for coaching education.
In reality, they’re paying for a combined system that includes:
• training modules and certifications
• a coaching website builder
• sales funnels and landing pages
• CRM and pipeline tracking
• email and SMS automation
• booking and scheduling tools
• community access and support
This is why the pricing feels high at first glance.
You’re not buying one thing.
You’re buying an entire backend business setup.
This is what the system actually looks like in practice.
If you’ve been inside The Coaching Masters, this should feel familiar.
What This System Actually Does (Behind the Scenes)
If you look at the platform features, you’re effectively getting:
• CRM and pipeline management
• funnel builder
• email marketing
• SMS automation
• booking system
• analytics and tracking
If you were to build this yourself using separate tools, you’d likely pay:
$200–$400/month (sometimes more)
That’s the part most people don’t realise.
The Coaching Masters pricing is not random.
It’s a bundled tech stack + training layer on top.
Why This System Feels “Done For You”
Here’s the real issue.
You’re paying twice.
First:
to join the program
Then:
to continue using the system
That creates a blurred line between:
- learning how to coach
- running a coaching business
Most people expect to pay once for education.
But this is closer to:
joining a platform you continue paying for
And that’s where hesitation comes in.
What Happens When You Build This Yourself
The $347/month isn’t always the full picture, but this is where things get a bit unclear.
With The Coaching Masters, the monthly fee gives you access to the platform and tools. However, it’s not always obvious how things like messaging, email volume, or integrations are handled long-term.
That’s important, because these are the costs that usually increase as your business grows.
If you build your own system instead, the cost structure is more transparent.
For example, with platforms like GoHighLevel:
• SMS is charged per message (you only pay for what you send)
• Email costs depend on your sending volume or provider
• Webinar tools may require a separate integration
This isn’t a downside. It’s just a different model.
You’re not paying a higher fixed monthly fee, but you are responsible for your usage.
If you want a full breakdown of how these costs work, see GoHighLevel hidden costs.
At this point, the decision becomes simple:
Do you want a ready-made system
or a system you build and control yourself?
Is This Approach Right For You?
This works best if:
✔ You want a guided, structured path
✔ You don’t want to build funnels or systems yourself
✔ You’re starting from zero
This is overkill if:
• You already understand funnels or automation
• You want full control over your business
• You don’t want ongoing platform costs
Most people get this wrong because they don’t separate:
learning a skill
vs
running a system
If you want a full breakdown of how the pricing works, see this Coaching Masters pricing guide.
The Hidden Trade-Off
The Coaching Masters removes complexity.
That’s the biggest advantage.
But it comes with a cost most people don’t consider:
dependency
You’re building your business inside:
- their platform
- their funnels
- their workflows
If you leave, you don’t take that system with you.
That’s the real trade-off behind the pricing.
Downsides You Should Know
There are a few important ones.
- Ongoing monthly commitment
You’re locked into a recurring cost if you want to keep using the system. - Limited flexibility
You’re working within their structure, not building your own. - Learning curve still exists
Even with guidance, you still need to understand how the system works.
This isn’t necessarily bad.
But it’s not as “plug-and-play” as it first appears.
Internal Comparison (Before You Decide)
Before you commit, it’s worth understanding what you’re comparing it to.
If you want to see how much it costs to build a similar system independently, check GoHighLevel pricing explained.
If you’re still unsure whether this pricing actually makes sense for your situation, it’s worth stepping back and looking at the bigger picture. This breakdown of GoHighLevel coaching website templates shows how coaches are building similar systems independently, without relying on a bundled program. It helps you see what you’re really paying for and whether you actually need a platform like this.
Final Verdict: Should You Pay for The Coaching Masters?
The Coaching Masters pricing makes sense if you value:
- simplicity
- structure
- speed
But you’re paying for convenience, not exclusivity.
If you want:
- full control
- lower long-term cost
- flexibility
Then building your own system is usually the better move.
If you want:
- guidance
- a pre-built setup
- minimal decision-making
Then this pricing is exactly what you’re paying for.
If you’d rather build a system you control instead of paying monthly:
FAQ
What does The Coaching Masters include?
Pricing typically includes an upfront fee and an ongoing monthly cost depending on the offer.
For a full breakdown, see the Coaching Masters pricing guide.
Why is there a monthly fee?
Because you’re paying for access to the platform and tools, not just the training.
Is The Coaching Masters worth it?
It’s worth it if you want structure and simplicity. Less so if you want control and scalability.
Are there hidden costs?
There can be usage-based costs like SMS and email, depending on how you run your system.
Suggested Reads
If you’re still deciding, these will help you make a clearer call:
GoHighLevel pricing explained – see what it costs to build this system yourself
GoHighLevel hidden costs – understand real monthly usage costs like SMS and email
Coaching website templates that convert – see real funnel examples