The Coaching Masters Review (2026 Honest Breakdown)

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If you are searching for a Coaching Masters review, you are probably at one of two stages. Either you are deciding whether to join, or you are already inside and starting to question the monthly cost of running the system.

This review covers both. But if you are already a member paying to use the funnels, CRM and automation tools inside the program, there is something worth knowing upfront.

Many all-in-one coaching platforms are built using the same underlying technology available directly to businesses for a fraction of the price. If you are paying £300 or more per month for funnels, CRM and automation inside a coaching program, it is worth understanding exactly what you are paying for before you commit long term.

GoHighLevel offers the same core tools, funnels, CRM, automation, booking and client management, for $97 per month as a direct account. That is not a reason to leave if the training is working for you. But it is a decision worth making with full information.

Quick Summary

✔ Legitimate program with structured training and community support
✔ Includes funnels, CRM and automation tools as part of the system
✔ The same core tools are available independently for $97/month through GoHighLevel

✖ Pricing is not shown upfront and is introduced later
✖ Monthly system costs can exceed $300 once you are actively using the tools
✖ Client acquisition still requires work beyond the training itself

Best for: beginners who want structure and a done-for-you starting point Not ideal for: people who want full control over their tools or need fast results

Build Your Own Coaching System (Full Control)

What Is The Coaching Masters?

The Coaching Masters is a coaching certification and business training program aimed at people starting from scratch. It combines coaching education, mindset and personal development, business guidance and access to their platform CoachApp.

What makes it different from a standard course is how everything is bundled together. Rather than just teaching coaching skills, it provides a full environment where you can learn and build your business at the same time.

What It’s Like to Join

The onboarding is designed to feel simple. You join the platform, access training immediately and are guided step by step through the early stages. There is a clear structure and you are not left guessing what to do next, which for someone starting from scratch removes a lot of friction.

But this is also where expectations start to form. Because the experience is smooth, it can feel like you are progressing quickly, even before you have tested anything in the real world.

What People Expect vs What Actually Happens

This is where most confusion comes from. People expect that certification leads to clients, that completing the course leads to income, and that having access to the platform means business growth follows naturally.

What actually happens is you get structured learning, community support and a set of tools. What you still need to figure out yourself is how to generate leads, how to follow up consistently and how to convert interest into paying clients.

Someone might complete the training, set up a basic online presence and start posting content. They might even get some interest. But without a clear way to capture and follow up with those leads, most of that attention never turns into paying clients. That gap is where most people struggle.

Is The Coaching Masters Legit?

Yes, it is a legitimate program. It provides real training, has an active user base and delivers what it promises in terms of structure and education.

But legit is not the same as right for you. If your focus is learning coaching it can work well. If your focus is building a business quickly, there are additional pieces you will need alongside it.

Why Pricing Feels Unclear

One of the most common points in any Coaching Masters review is pricing. You will not find a traditional pricing page upfront. Instead you join the platform, explore the training and see the full offer later in the process.

This approach is not unusual, but it does mean you are making an initial commitment without fully understanding the long term cost. For some people that is fine. For others it creates hesitation, which is why so many people search for a Coaching Masters review before going any further.

For a full breakdown of what you actually pay see the Coaching Masters pricing guide.

Coaching Masters pricing funnel showing free entry to paid program and ongoing costs

What You Are Actually Paying For

This is the part most Coaching Masters reviews do not cover properly.

The Coaching Masters is not just a course. As you progress through the program, you are encouraged to build your coaching business inside their platform. That includes funnels, a CRM, automation workflows, a coaching website and client management tools.

That has genuine advantages. Everything is connected and you do not need to piece multiple tools together yourself. For someone starting from scratch, that removes a significant amount of technical friction.

But it comes with a cost that most people do not fully account for at the start.

Once you are set up and using those tools to run your business, the monthly fee to keep everything active typically runs to £300 or more per month depending on your plan and usage. At that point, your contacts, funnels and workflows are all inside that ecosystem, which makes switching away more complicated than it would have been at the start.

What many members do not realise is that the core tools — funnels, CRM, automation, booking systems and client pipelines — are available through platforms like GoHighLevel for $97 per month as a direct account. The Unlimited plan, which covers everything a solo coach needs with no contact limits, is $297 per month.

This is not a criticism of the training itself. The certification, community and structured learning path have their own value. But the tools and the training are bundled together in a way that means many members end up paying a significant premium for technology they could access independently once they understand what is available.

If you are already inside the program and the monthly system cost is something you are questioning, the GoHighLevel free trial lets you see the full platform for 14 days before making any decisions.

For a full UK cost breakdown see the GoHighLevel UK Pricing guide.

For a detailed look at what usage-based charges apply on top, see GoHighLevel Hidden Costs.

Coaching business without a system vs automated system showing lead capture and follow up

Who This Is Actually For

This works best if you are starting from zero, want structure and guidance and prefer having an all-in-one setup rather than piecing tools together yourself.

It may not be the best fit if you want fast results, already understand funnels and CRM, or prefer building and owning your own system. In those cases many people explore Coaching Masters alternatives instead.

The Bigger Decision Most People Miss

At some point the question changes. It stops being “is this a good course?” and becomes “what system am I going to use to run my business?” That is the decision that actually affects results.

If You Want More Control Over Your Setup

Some coaches choose to build their own system rather than rely on an all-in-one platform. A tool like GoHighLevel lets you capture leads, automate follow-ups, manage pipelines and build funnels, all from one place.

This approach gives you more flexibility, especially as your business grows. That said, if you are just starting out and not yet focused on systems, it may be more than you need right now.

Compare the costs and see what GoHighLevel includes

CRM pipeline dashboard showing leads stages and automated follow up system

Compare Coaching Masters vs Building Your Own System

Final Verdict, Is It Worth It?

For structured learning and a guided starting point, yes it can be worth it. The training is real, the community is active and the onboarding removes a lot of the friction that stops new coaches from getting started.

But there are two things most people only realise after they have joined.

First, completing the training does not bring clients. You still need a system for lead capture, follow-up and converting interest into booked calls. The program does not solve that on its own.

Second, the monthly cost of running the system can exceed £300 once you are fully set up. The same core tools — funnels, CRM, automation and client management — are available through GoHighLevel directly from $97 per month. That is worth knowing before you commit long term.

If your goal is learning coaching and you want a structured path to follow, it can be a solid starting point. If your goal is building a business that consistently gets clients, the tools and training alone will not get you there. The system behind it matters just as much.

Start a GoHighLevel free trial

FAQ

Is The Coaching Masters worth it?
It depends on your goal. For structured learning and a guided starting point it can work well. If your main focus is getting clients quickly it will not do that on its own.

Is The Coaching Masters legit?
Yes, it is a legitimate program with real training and an active community.

Why is pricing not shown upfront?
The program uses a funnel approach where you join the platform first and pricing is introduced later in the process.

What are the ongoing costs once I am set up?
Once you are using the funnels, CRM and automation tools to run your business, monthly costs can exceed £300. The same core tools are available through GoHighLevel directly from $97 per month.

Is the Coaching Masters system built on GoHighLevel?
Many all-in-one coaching platforms are built on or powered by GoHighLevel technology. If you are paying £300 or more per month for funnels, CRM and automation inside a coaching program, it is worth knowing that GoHighLevel starts at $97 per month and includes the same core tools. Whether switching makes sense depends on how much value you are getting from the training and community alongside the technology.

Do you need certification to become a coach?
No. Many coaches operate successfully without formal certification. Clients typically care more about results than credentials.

If your goal is building a coaching business that actually gets clients,
having the right system in place makes a bigger difference than the course itself.