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Is The Coaching Masters Worth It?
If you are searching “is The Coaching Masters worth it” you are probably close to making a decision. You have likely seen the ads, explored the site and maybe even joined the platform to take a look inside.
At first it feels simple. Join for free, start learning, see how it works. But once you look deeper you realise this is not just a course. It is a full system, and that is where the real decision starts.
If you are already inside and questioning the monthly cost, there is something worth knowing. The same core tools used inside the program, including funnels, CRM and automation, are available through GoHighLevel directly from $97 per month. That is worth understanding before you commit any further.
Quick Summary
✔ Legitimate coaching training program with structured learning and community support
✔ Free entry through CoachApp but that is only the starting point
✔ Designed as an all-in-one business system, not just a course
✔ The same core tools are available independently for $97/month through GoHighLevel
✖ Ongoing costs are tied to using their system long term
✖ Monthly system costs can exceed £300 once you are fully set up
✖ Whether it is worth it depends on whether you want a done-for-you ecosystem or your own setup
Best for: beginners who want structure and a guided starting point Not ideal for: people who want full control over their tools or need fast results
What Is The Coaching Masters?
The Coaching Masters is a coaching certification and business training program aimed at people who want to start a coaching business. It combines coaching education, mindset and personal development, business training and access to their platform CoachApp.
The key difference compared to many other courses is that it is not just training. It is designed as a full ecosystem where you learn and build at the same time.
Is The Coaching Masters Legit?
Yes, it is a real and established program. It has a large user base, structured training and a clear pathway for beginners. Many people complete the program and go on to offer coaching services.
But like most programs in this space, results vary. Some people benefit from the structure and support. Others realise that learning coaching and building a business are two different things.
The real question is not whether it is legit. It is whether it aligns with what you actually want.
Why Pricing Is Not Shown Upfront
One of the first things you will notice is that pricing is not clearly listed on the main pages. The process starts by inviting you to join the platform. Join CoachApp for free is the main call to action, you are encouraged to explore before committing and pricing is introduced later in the journey.
This is a funnel-style approach. For some people that builds confidence. For others it can feel unclear compared to programs that show pricing upfront.
Free Entry vs the Business System
When you first join, access to CoachApp and parts of the training is free. You can explore the platform, go through initial lessons and get a feel for how everything works without paying upfront.
But once you go further the model becomes clearer. The Coaching Masters is not just a course. It is positioned as an all-in-one system where you learn coaching, build your business and use their tools to run it.
Inside the platform there is a strong emphasis on having everything done for you. That includes funnels, coaching websites, automation and client management tools. The platform focuses heavily on providing the technology to launch and a complete business setup.
That is where the real decision comes in. Once your business is built using that system you are no longer just using a free platform. You are relying on the infrastructure behind it, and that infrastructure has an ongoing monthly cost.
Is The Coaching Masters Worth It for Beginners?
While pricing is not presented upfront, most people end up investing somewhere in the $2,000 to $3,000 range for the full program depending on the offer and payment plan, plus ongoing costs depending on how they use the system.
This is why many people search for Coaching Masters pricing before joining. The full cost is not immediately obvious.
But the initial investment is only part of the picture. The more important question is what happens after you have built your business inside their ecosystem. Once your funnels, contacts and workflows are set up inside the platform, the ongoing monthly cost to keep everything running typically exceeds £300.
That is where many members start asking whether The Coaching Masters is actually worth it long term, not because the training is bad, but because they did not fully account for the system cost when they joined.
The same core tools, including funnels, CRM, automation and client management, are available through GoHighLevel directly from $97 per month. That is worth knowing before you build your entire business inside any single platform.
Ongoing Costs After You Are Set Up
Once you are using the system to run your coaching business you will likely continue paying to keep everything active. That includes funnels and landing pages, CRM and client tracking and automation systems. Depending on your setup, ongoing costs can exceed £300 per month.
At that stage most users have already built their funnels, created their coaching website and added contacts and workflows. That makes switching away more complicated than it would have been at the start.
So in practice you are not just buying a course. You are choosing a system you may continue paying for long term. That is the decision most people do not fully consider at the beginning.
What You Actually Get
From a training perspective The Coaching Masters delivers what it promises. You get structured coaching education, a guided pathway and access to a community.
If your goal is to learn coaching and gain confidence this can be valuable. But building a business requires more than training. You still need a system for lead capture, follow-up and converting interest into paying clients, and that is something the course does not solve on its own.
For a full breakdown of what is included at each stage see the Coaching Masters pricing guide.
The Part Most Reviews Don’t Focus On
This is where expectations and reality separate.
Completing a certification does not mean clients start coming in. Most new coaches still need to figure out how to generate leads, how to follow up consistently and how to convert interest into paying clients.
The pattern is the same for most people. They finish the training, start posting online and get some interest. But without a system to capture and follow up with that interest, most of it is lost. They are not failing because they lack knowledge. They are failing because there is no system working in the background.
That gap is what most courses, including this one, do not fully solve. The training gives you the skills. It does not give you the pipeline.
Without a system, most effort goes to waste. With the right setup, that same effort turns into booked calls.
Is The Coaching Masters Accredited?
The program offers recognised training but whether accreditation matters depends on your goals. If you are pursuing formal coaching pathways it may be relevant. If you are building an online coaching business, clients typically care more about results than credentials.
Who It Is Actually For
It can be a good fit if you want structured guidance, prefer an all-in-one solution and like the idea of having everything done for you from the start.
It may not be the best fit if your main goal is client acquisition quickly, you want full control over your tools or you prefer building your own system independently. In those cases many people explore Coaching Masters alternatives once they understand how the system works.
Do You Want an Ecosystem or Control?
This is the real decision. The Coaching Masters gives you a done-for-you ecosystem where everything is connected and works together. That removes a lot of friction at the start.
But it also means your business is built inside their system, with their tools, at their monthly price point.
The alternative is building your own setup. A platform like GoHighLevel lets you capture leads, automate follow-ups by email and SMS, manage pipelines and build funnels and booking systems, all from one place, for $97 per month.
Final Verdict: Is The Coaching Masters Worth It?
It depends on what you expect from it.
If your goal is structured learning, a guided starting point and an all-in-one system to get started quickly, it can be worth it. The training is real, the community is active and the onboarding is genuinely well structured.
But if your main goal is building a scalable coaching business, the course alone is not the deciding factor. The system you use is. And the monthly cost of that system is something most people only fully account for after they have already joined.
The same core tools are available through GoHighLevel directly from $97 per month. That is worth knowing before you commit long term.
FAQ
Is The Coaching Masters worth it?
For structured learning and a guided starting point, yes. For getting clients consistently, the course alone is not enough. The system behind your business matters just as much.
Is The Coaching Masters a scam?
No, it is a legitimate program. But expectations and outcomes can vary depending on what you are looking for from it.
Why is the price not shown upfront?
The program uses a funnel approach where you join the platform first and pricing is introduced later in the process.
What happens after I build my business inside it?
You will likely continue paying to use the system that runs your business. Monthly costs can exceed £300 depending on your setup. The same core tools are available through GoHighLevel from $97 per month.
Is The Coaching Masters worth it for beginners?
Yes, especially if you want structure and guidance. Just be clear on what it does and does not provide before you commit to the long term system cost.
Is the Coaching Masters system built on GoHighLevel?
Many all-in-one coaching platforms are built on or powered by GoHighLevel technology. If you are paying £300 or more per month for funnels, CRM and automation inside a coaching program, it is worth knowing that GoHighLevel starts at $97 per month and includes the same core tools. Whether switching makes sense depends on how much value you are getting from the training and community alongside the technology.
Suggested Reads
Coaching Masters Review → Full honest breakdown of what you get inside the program
Coaching Masters Pricing → What you actually pay at each stage
GoHighLevel UK Pricing → What the same core tools cost when you access them directly
GoHighLevel Free Trial → Test the full platform for 14 days before making any decisions