Compare CRM Software (2026)

Compare CRMs

This page helps you compare CRM software side-by-side, including pricing, automation features, lead management tools, and which platforms work best for agencies, service businesses, and small companies.

If you’re new to CRM systems, you may also want to start with What is a CRM for Small Business before comparing platforms.

Use the comparisons below to quickly understand which CRM fits your business model.

CRMBest ForStarting Price
GoHighLevelall-in-one CRM + automation$97
HubSpotinbound marketing CRMfree plan (limited)
ClickFunnelssales funnel builder$97

HubSpot offers a free CRM plan, but advanced marketing automation and reporting features require paid upgrades.

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Compare by Business Type

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Try an All in One CRM Platform

Many businesses comparing CRM tools want a platform that combines pipelines, marketing automation, and lead capture in one system.

GoHighLevel is one of the few platforms that includes CRM, funnels, SMS automation, and appointment booking in one dashboard.

Suggested Reads

CRM Options for Small Businesses
Best CRM for Lead Generation
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GoHighLevel Hidden Costs